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    Hyundai Creta: четыре года на российском рынке

    11 августа 2020

    • Лидер сегмента SUV Hyundai Creta отмечает четырехлетие на российском рынке
    • Всего продано более четверти миллиона экземпляров Hyundai Creta
    • На заводе Hyundai в Санкт-Петербурге выпущено 276,5 тысяч автомобилей Creta

    Самый популярный кроссовер России – Hyundai Creta – отмечает четырехлетие присутствия на российском рынке. Модель завоевала лидерство в своем сегменте по итогам первого же месяца продаж и успешно удерживает его до сих пор. В июле 2020 года кроссовер преодолел новый рубеж – стал самым популярным автомобилем иностранного бренда среди российских покупателей.

    Созданный с учетом инфраструктурных и климатических условий нашей страны, Hyundai Creta быстро завоевал популярность среди автовладельцев благодаря сочетанию классического гармоничного дизайна экстерьера и интерьера, надежных силовых агрегатов, ездового комфорта и современных технологий. Всего с августа 2016 года по июль 2020 года продано 252 985 экземпляров Hyundai Creta.   

    Автомобиль для России

    Разработка модели, предназначенной для российского рынка, стартовала в 2011 году. Перед командой российских и корейских специалистов Hyundai Motor стояла задача создать компактный кроссовер, который бы сочетал в себе современный дизайн, передовые технологии и другие выдающиеся характеристики автомобилей марки, а также идеально подходил для эксплуатации в России. Корейские прототипы будущего бестселлера тестировались во время автопробега из Владивостока в Москву, благодаря чему инженеры смогли максимально адаптировать модель к российским условиям.

    В течение 2015 года российские инженеры совместно с сотрудниками корейского исследовательского центра компании, поставщиками, дистрибьютором и дилерами работали над балансом характеристик кроссовера. Испытания прототипов автомобиля проходили на дорогах общего пользования, и общий пробег в ходе испытаний в России составил более 370 тысяч км.

    Производство

    Hyundai Creta – вторая модель бренда после седана Solaris, которая стала производиться на российском заводе Hyundai в Санкт-Петербурге. Для запуска сборки Creta была проведена масштабная модернизация завода, в которую было инвестировано 100 млн долларов.

    В частности, производственная линия получила 53 новых сварочных робота. Два дополнительных робота установили в цехе окраски. Был усовершенствован главный сварочный кондуктор, формирующий геометрию кузова автомобиля, на этапе сварки внешних и внутренних панелей дверей появилась возможность одновременно сваривать левые и правые двери. Кроме того, часть ручных операций по закладке панелей на линии сварки стала автоматизированной. Помимо прочего, Hyundai Creta стала первой полноприводной моделью в производственной линейке завода. Необходимое переоборудование коснулось всего участка по сборке шасси, что позволило устанавливать переднюю и заднюю подвески полноприводного кроссовера одновременно.

    Тестовая сборка Hyundai Creta началась в марте 2016 года, серийное производство стартовало в августе. Всего за четыре года, включая июль 2020 года, произведено 276,5 тысяч автомобилей Creta, из них почти 262 тысячи – для российского рынка, остальные для экспорта в Казахстан, Азербайджан, Таджикистан, Киргизстан, Украину, Республику Беларусь, Грузию, Молдову, Армению и Узбекистан.

    Комплектации и лимитированные серии

    Кроссовер Hyundai Creta предлагается на выбор с двумя атмосферными бензиновыми моторами Gamma 1.6 D-CVVT, развивающими 123 л.с. (150,7 Нм), и Nu 2.0 D-CVVT на 149,6 л.с. (192 Нм). Моторы работают в паре с надежными, обеспечивающими топливную экономичность 6-ступенчатыми коробками передач, как механической, так и автоматической. Кроссовер доступен в переднеприводном или полноприводном исполнении.

    Для обеспечения максимальной безопасности Hyundai Creta может быть оборудована 6 подушками безопасности – 2 фронтальными и 2 боковыми для водителя и пассажиров, а также шторками безопасности с каждой стороны. В штатное оснащение всех комплектаций входит система курсовой устойчивости на дорогах (ESC) и система контроля давления в шинах (TPMS), а также устройство вызова экстренных оперативных служб ЭРА-ГЛОНАСС. Кроссовер доступен в комплектациях Start, Active, Comfort, Travel и Style.

    В сентябре 2019 года дебютировала лимитированная серия Hyundai Creta Rock Edition. Кроссоверы в версии Rock Edition выпускались в топовой комплектации и впервые оснащались не только полным, но и передним приводом. Сама модель получила новое стильное оформление и специальную эмблему «Rock» на кузове. Тематическим продолжением Rock Edition стала эксклюзивная серия модели, выпущенная в коллаборации с известной рок-группой весной 2020 года. Автомобиль получил двухцветную окраску кузова, спортивный спойлер, черные 17-дюймовые диски и другие узнаваемые элементы. Hyundai Creta в рамках этой серии оснащалась двухлитровым бензиновым двигателем мощностью 149 л.с. и 6-диапазонной автоматической трансмиссией как с полным, так и с передним приводом.

    Кроме того, в ходе планового обновления весной 2020 года кроссовер Hyundai Сreta получил новую решетку с «ячеистой» структурой, как и у остальных недавно обновившихся моделей Hyundai. Для кроссовера стали доступны легкосплавные колесные диски 16” нового дизайна. Эффектным дополнением стала версия с опциональной двухцветной окраской кузова: клиенты могут комбинировать один из пяти доступных цветов кузова с черной крышей.

    Признание и награды

    Кроссовер Hyundai Creta быстро завоевал признание автовладельцев и экспертов благодаря высоким потребительским качествам. Модель была по заслугам отмечена целым рядом авторитетных премий. В 2017 году кроссовер удостоился сразу двух наград в конкурсе «Автомобиль года в России». По результатам голосования, в котором участвовали 970 тысяч человек, Hyundai Creta признали лучшим компактным внедорожником и лучшей новой моделью на российском рынке. В том же году модель получила награду Российского автомобильного форума «Resilience Award – За прочность, стойкость и инициативу» в номинации «Лучший выход на рынок».

    Кроссовер Hyundai Creta стал победителем Гран-при автомобильного журнала «За рулем» в 2017 году, где по итогам голосования читатели издания присудили ему первое место в категории «Компактные кроссоверы».

    Проведенный в 2018 году краш-тест журнала «Авторевю» доказал, что Hyundai Creta – один из самых безопасных автомобилей на российском рынке. Кроссовер набрал 15,72 балла из 16 возможных, что соответствует максимальным четырем «звездам» ARCAP, первого в России независимого рейтинга пассивной безопасности автомобилей.

    Наконец, модель Creta – лидер в рейтинге остаточной стоимости, согласно исследованию «Residual value – 2020» аналитического агентства «Автостат». В рамках исследования аналитического агентства «Автостат» были рассчитаны индексы остаточной стоимости и составлен рейтинг моделей по сегментам в классах Standart и Premium в 2019 году. Кроссовер Creta занял первое место в сегменте SUV (B) класса Standart. Его индекс сохранности остаточной стоимости составляет 87,61 %. На сегодняшний день это лучший показатель не только в отдельном сегменте, но и во всем рейтинге «Residual value – 2020».

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